
Crafting
Timeless Developments
the art of development
Our Portfolio
Coming SoonHeadquartered in Dubai
Positioned at the heart of Dubai, we operate from the center of global real estate innovation and investment. This premier location provides a strategic advantage, enabling us to connect institutional capital with the international property markets.

Our Strategic Expertise
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Originate, evaluate, and transact prime land opportunities.
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Provide expert guidance on bid strategy, JV structuring, and negotiations.
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Secure optimal sites and outcomes for investors and landowners.
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Connect institutional investors with high-value real estate opportunities.
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Manage acquisitions and structure disposals for maximum returns.
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Conduct rigorous market and financial analysis to underpin every transaction.
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Develop robust financial projections and dynamic models for project viability.
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Incorporate scenario planning and sensitivity analysis for proactive risk management.
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Provide expert analysis to optimize investment returns and cash flow.
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Strategically reposition underperforming assets through hospitality and brand partnerships.
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Develop strategies designed to unlock long-term value and enhance investor appeal.
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Define the unique DNA, brand identity, and vision for each development.
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Shape the optimal product mix and market positioning strategy.
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Create and execute strategic PR and promotional campaigns to build project awareness.
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Provide strategic review and advice on masterplans and community facilities.
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Conduct comprehensive feasibility studies and in-depth market analyses.
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Review floor plans and internal specifications to optimize project sales value.
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Develop data-driven pricing strategies based on market dynamics and competitive landscapes.
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Advise on payment plans and release strategies to maximize revenue and project ROI.
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Supervising the production of all sales and marketing materials (brochures, social media assets, etc.).
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Executing social media strategy, lead generation, and brand promotion.
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Developing data-driven sales strategies and comprehensive sales plans.
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Advising on strategic locations for project launches and sales centers.
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Creating investor packages and offerings for institutional investors.
Our Leadership
Rafi Asemi
Founder & CEO
As Founder and CEO, Rafi Asemi is the visionary behind Inception Global Development. With over two decades of experience in the region, he is a recognized authority in luxury hospitality and strategic market positioning. Rafi’s distinguished background in high-value residential and hospitality-led developments guides our commitment to shaping developments that endure.

Our Leadership
Harry Martin
Managing Director - Investment and Development
Harry Martin brings extensive expertise from a tenure at Jones Lang LaSalle (JLL), including his key role as Head of International Residential – MENA in Dubai. A specialist in land transactions and capital markets, Harry’s experience in development advisory and institutional investment across the UAE and UK is integral to our investor-centric approach.

Our Leadership
Cameron Kerr
Sales Director
Cameron Kerr’s expertise lies in strategic sales execution and capital markets. He possesses a proven record in structuring complex cross-border investments and successfully delivering international project launches. Cameron’s leadership ensures our sales strategies are precisely targeted and effectively executed on a global scale.

How We Can Help
Strategic Advisory Services
We originate, evaluate, and transact prime land opportunities. From comprehensive market scanning and deal sourcing to bid strategy and negotiations, we secure optimal sites for investors and landowners.
We connect institutional investors with high-value real estate opportunities, managing acquisitions, structuring disposals, and maximizing returns through rigorous market and financial analysis.
Development Consultancy
We reposition underperforming assets through strategic hospitality and brand partnerships, unlocking long-term value and enhancing investor appeal.
We define the unique DNA of each development. We shape brand identity, product mix, and positioning strategies to ensure that projects not only resonate with target audiences but also outperform in competitive markets.
Master Agency
Our white label sales service offers developers a fully integrated, end-to-end sales solution operating under their own brand. Acting as an exclusive, in-house partner, we oversee the entire launch process, from pricing strategy, sales team training, and marketing collateral creation to broker outreach, investor activation, and ongoing performance monitoring.